Velora Fashion
A fast mobile shopping app with clean collection browsing, personal wishlists, and 1-tap checkout.
How Did PLEXA Engineer the Velora Fashion Solution?
Velora is an independent contemporary fashion and luxury apparel brand serving customers across the United States, Europe, and Asia. PLEXA engineered a dedicated native mobile application for iOS and Android alongside an integrated web storefront using React Native, Expo, and the Shopify Storefront API. Designed to replace sluggish mobile web checkouts, the application delivers fluid 60 frames-per-second collection browsing, instant search filtering, biometric FaceID authentication, and a streamlined 1-tap checkout that completes purchases in just 1.2 seconds. Following public release on the Apple App Store and Google Play Store, Velora achieved a 45 percent increase in mobile conversion rates, a 65 percent increase in repeat customer orders, and maintained a 4.9-star rating across verified buyers. PLEXA delivered the full mobile ecosystem in three weeks with complete source code ownership and automated push notification integrations.
About The Project
Velora is an independent fashion brand that designs modern, minimalist apparel, footwear, and accessories.
With more than 80% of their customers shopping from mobile phones, Velora wanted a dedicated mobile app to provide a faster, cleaner shopping experience than a mobile website, increase repeat orders, and make checkout quick and painless.
Key User Groups & Features
Everyday Shoppers
Browse seasonal collections, filter items by size and color, save favorite pieces to a personal wishlist, and buy in seconds.
VIP Members
Get early access alerts for limited seasonal drops, receive exclusive member discounts, and track past order receipts.
Store Operations
Manage catalog items, update stock availability in real time, and monitor order fulfillment status.
Main Challenges & Goals
Fast Product Image Scrolling
Ensuring high-resolution clothing photos load smoothly without lag when customers scroll through large product catalogs.
Simple Mobile Checkout
Eliminating multi-step checkout forms by integrating Apple Pay and Google Pay for 1-tap purchases.
Accurate Inventory Sync
Connecting the app directly to store inventory so items are updated instantly when sold out.
Key Features & Functionality
Collection & Category Discovery
Browse items by category (Dresses, Tops, Sets, Bottoms, Bags, Shoes) with live item count badges.
Detailed Product View
Inspect product photos, price tags, ratings, color swatches, and size selectors (XS to XL).
Personal Wishlist
Save favorite clothing items, bags, and shoes with quick 1-tap Add to Bag options.
1-Tap Mobile Checkout
Quick checkout sheet showing order subtotal, shipping calculation, and single-button payment confirmation.
Order Status & Tracking
Clear timeline showing order confirmation, packing, shipping, and delivery updates.
Drop & Restock Alerts
Helpful push notifications when new seasonal collections arrive or wishlisted items go on sale.
Interface Previews
Platforms & Tech Stack
Mobile Application (iOS & Android)
Native mobile applications for iPhone and Android with smooth category navigation, saved wishlists, push notifications for new drops, and 1-tap checkout.
Web Version & Portal
Online web store connected to the same inventory, allowing shoppers to browse collections and manage their orders from desktop browsers.
How We Built It
Shopping Flow Analysis
Analyzed mobile customer behavior to design the shortest path from product discovery to purchase.
App UI Design
Created clear, elegant mobile screens in Figma focused on photography and large touch targets.
Mobile App Development
Built the cross-platform app in React Native and connected store catalog APIs.
Payment & Cart Testing
Tested checkout flows, discount codes, and payment processing on physical iPhone and Android devices.
App Store Launch
Submitted the app to the Apple App Store and Google Play Store for public download.
Results & Client Feedback
“Our customers love the new app. The checkout is quick, the images load immediately, and repeat orders have increased significantly.”