Boscana
A lifestyle e-commerce website and mobile store app for a wellness brand offering curated products for everyday living.
How Did PLEXA Engineer the Boscana Solution?
Boscana is an international lifestyle and wellness brand offering a curated selection of everyday essentials, personal care, and home products through both an online store and a dedicated mobile shopping application. PLEXA designed and built a full e-commerce website with product catalog browsing, category filtering, secure checkout, and order management, alongside a companion mobile store app for iOS and Android. The website features a warm, inviting visual identity with clean product photography, intuitive navigation, and a streamlined purchasing experience. The mobile app extends the shopping experience with push notifications for new arrivals, saved favorites, and a simplified mobile checkout flow. Within the first month, Boscana recorded a 110 percent increase in online orders and a 70 percent growth in returning customers. PLEXA delivered the complete e-commerce ecosystem in three weeks with full ownership transfer and ongoing hosting support.
About The Project
Boscana is a lifestyle and wellness brand offering curated everyday products — from personal care to home essentials — through an online store and mobile app.
The brand wanted a complete digital commerce presence that reflects their philosophy of simple, intentional living. They needed an e-commerce website where customers can browse and purchase products easily, plus a dedicated mobile store app that keeps shoppers engaged with new arrivals and personalized recommendations. PLEXA was brought in to design and build both platforms from the ground up.
Key User Groups & Features
Online Shoppers
Browse the full product catalog, filter by category, read product details, add items to cart, and complete purchases with secure checkout.
Mobile App Users
Shop on the go with the dedicated mobile app, receive push notifications for new products and offers, and enjoy a faster mobile checkout.
Boscana Operations Team
Manage product listings, update inventory and pricing, process orders, and monitor sales performance across both web and mobile channels.
Main Challenges & Goals
Unified Shopping Experience
Ensuring customers enjoy the same smooth browsing and purchasing experience whether they shop on the website or the mobile app.
Product Discovery & Navigation
Organizing a diverse product catalog into clear categories so shoppers can find what they need quickly without feeling overwhelmed.
Building Customer Loyalty
Creating features that encourage repeat visits and purchases — from wishlists and favorites to personalized new arrival notifications.
Key Features & Functionality
Full Product Catalog & Categories
Organized product browsing with clear categories, high-quality product images, and detailed descriptions for every item.
Secure Online Checkout
A streamlined checkout process with multiple payment options, order summaries, and confirmation emails.
Mobile Store Application
A dedicated iOS and Android shopping app with product browsing, favorites, push notifications, and a simplified mobile checkout.
New Arrival Notifications
Push notifications alerting mobile app users when new products are added or special offers become available.
Order Tracking & History
Customers can view their order status, track deliveries, and review past purchases from their account dashboard.
Inventory & Order Management
Back-office tools for the Boscana team to manage products, process orders, and monitor sales across both platforms.
Interface Previews
Platforms & Tech Stack
Mobile Application (iOS & Android)
A dedicated mobile store app for iOS and Android with product browsing, favorites, push notifications for new arrivals, and a streamlined mobile checkout experience.
Web Version & Portal
A full e-commerce website with product catalog, category navigation, secure checkout, customer accounts, and order management.
How We Built It
Brand & Commerce Strategy
Defined the product catalog structure, customer journey, and visual direction aligned with Boscana's lifestyle brand identity.
E-Commerce UX Design
Designed clean, inviting layouts for both web and mobile with emphasis on product photography and easy navigation.
Website & App Development
Built the e-commerce website and mobile store app with shared product data, inventory sync, and secure payment processing.
Payment & Order Testing
Tested the complete purchase flow on both platforms — from product selection through checkout to order confirmation and delivery tracking.
Launch & Handover
Deployed both the website and mobile app with full training, documentation, and ongoing hosting support.
Results & Client Feedback
“PLEXA delivered both our website and mobile app in record time. Our customers love how easy it is to shop, and we have seen a real difference in repeat orders since launch.”